Rotating the blade is easy, but remember, you need to clean behind it. Sap accumulates there, and failing to clean it frequently results in more ridging in cut stock - the sap prevents the blade from laying in fully flush to the mount.
I use simple green, or the blade cleaner in the woodshop (might be out of it) to dissolve the sap and clean the blades and mounts.
The fully correct way to fix the problem, is to mark the current cutting surface on each blade with a sharpie, then remove all the blades and place them in the solvent to soak, Then, take a nylon brush (a firm toothbrush works great, especially if the head is angled a little), and first soak, and then scrub all the blade mounts until nice and clean. Next, wipe all the blades clean of sap, and re-install them with a fresh edge forward. Inspect each blade to ensure no nicks or problems. The idea, is to make all the blades match in height as closely as possible.
It’s a little tedious, but not hard on the planer. The jointer is a good bit more tedious, but essentially is done the same way.