Since I’m the welding guy, I’d of course say: You can weld it!
You’ll need to make sure it’s 100% free of paint and/or coatings at least 3 inches from the area you’d want to weld up, you’ll need to make some test welds with a couple different chemistries of rod types, and you’ll want to buff/sand out the welds once you’re done to make sure it looks right.
If you’re looking for the specifics, it’s going to need to be TIG and something that thin will be challenging for a beginner. I’m planning on putting up a couple TIG classes in late April. If you want to decide for yourself whether you think you can weld it back up I’d recommend you take a class on TIG welding and see.
The one caveat of welding it is we’d need to make sure that the part is not galvanized which it’s hard to tell from the photos.
You could replicate “small sections” (4 foot to 8 foot) of bead rolling pretty easily, but you’re going to have a hard time getting a continuous section in the size you’d need to make an exact replica.