Made a little pie chart to show why members joined DMS. I tried to categorize these in as few groups as possible without losing the meaning of each categories.
Looks like direct referrals gains us the most members. But the internet, news and web media are right behind them. I categorized social media as meetup, facebook and youtube. But, those numbers could be muddied with internet / media. Also, events, groups and classes may be low as some referrals may have come from an event or class.