Here are 2 pennies worth:
Guns and Weapons and Education are broad terms so let’s think in broad terms. DMS has many departments which can be utilized in a cross pollination of activites. since gun owners are not just owners but shooters as well, I can see Hatchers taking the lead in teaching a class activity, then taking a field trip out to the range to put it into practice. Example #1 - skeet shooting. Proper use of a shotgun. How to properly lead a target. Then go out and put it to use and shoot A LOT.
Here are some related activities that can be offered as classes which will bring popularity and honorariums to Hatchers:
Home firearm safety: Take charge of your family’s safety and get the basic knowledge and skills to safely handle or store firearms and ammunition in the home.
Pistol Shooting: basics of pistol shooting, defensive training, reloading and concealed carry training(done in coordination with a certified teacher of course). Teach and then go to the range.
Rifle shooting course - same.
Shotgun (skeet).
Personal safety.
As for cross pollination - how many owners make their own holsters? Sounds like a good opportunity to get a leather guy in there to offer a specific class for gun owners. I happen to know a guy (me) who can do this. Same for larger shotgun cases.
Wood display or presentation cases for guns: Sounds like getting woodshop and laser involoved.
Tool making: Get some metal heads involved.
Archery and bow hunting: if Hatchers is about guns AND weapons this is definately something people can learn.
Just for Fun: If anyone is going to lead a rubber band gun revolution don’t you think it should be Hatchers. From pistols, to rifles, to gatlin guns these come in all flavors and would be FUN and can be as creative as you want, fit within the rules, and involve several departments for building and decorating. (sounds like this could be a yearly contest)
So anyhow, if Hatchers needs to reinvent itself these are just a few ideas I spit balled together. Take it and run with it. cheers!