I had a few other thoughts about some of the ideas thrown around at tonight’s PR meeting.
I like the idea of an orientation class that goes over the stuff everyone needs to know.
Once we have the orientation course developed, we can ask people at 7PM:
"If you already know you want to join, please head this way for the orientation"
I feel like the tour functions a little like a sales pitch, and so the people who are ready to sign up can jump right in and skip the sales pitch if they want. (I guess skipping the tour is already an option)
I also liked what David said about t-shirts.
Maybe for the Sunday tours we could have the screen printing stuff out, so we can screen and flash shirts on demand.
That kind of demonstration has a way of pulling people in, and then if they leave with something to wear, even if they don’t join, they have a shirt that might accidentally generate word of mouth.