Yes, @Coul has a team working on brand standards. Perhaps it’s time we start socializing what we are planning so everyone is aware and has a chance to give feedback.
The goal is to create a system where a committee can create a lockup with the official logo that incorporates its own committee brand in some way. We aren’t looking to restrict committees. we just want to provide a guideline that protects the main brand while giving them the freedom to express their group’s style.
What we would prefer is something that follows a hierarchy in the branding. For example in this Baileys logo, Baileys is clearly the primary message, the flavor is clearly stated but secondary to the Baileys imagery and adheres to the Baileys style guide.
So DMS would be the primary brand and the committee or SIG would provide their “flavor” within the guidelines.