One of the things I hate is the automatic renewal of subscriptions. There are some services like Amazon’s Music service or Prime that make sense to me, but others are just stupid. Why do I need to pay Microsoft for Office use? All of the work is my own and the applications run perfectly fine on my own computer. I hate Ring even though I have 6 of their devices. I would prefer not to have the subscription and will likely walk away as soon as I find a viable alternative. I used to have ADT security but now I have my own Hubitat security system and use Noonlight as the notificaton service.
Wall Street will react only when the investor public or the public at large says NO and starts to do without the service or pick a competitor if one is available.
As far as Cricut I say pick a competitor, post on Reddit and elsewhere about your dislike and intent to leave them and let the investors see the IPO will be a failure.
Sort of like when Coke changed the formula for the Original. Pissed off the buying public and the decision was reversed.
As I’m fond of saying, “The most powerful force in the world is economics not military power” I’m a big fan of capitalism as long as it benefits everyone- stockholders, employees and customers. One doesn’t have to be screwed to benifit the other.
Subscription service models are the wave of the future, but you can never predict the future.