Vortex Optics posted this video today - bullets with cameras in them. Not sure exactly what you’d use it for but it does look like fun.
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New meaning for military “recon by fire”
Saw some speculation that it’s an April Fools joke. I sure hope not - I may have to delete my post. 
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Extreme fish-eye at 1:46. Slight telephoto at 1:58. The camera must have a zoom. The motor has to be the size of a small ant. 
Or software zoom. I doubt this is real.
Yeh, the imagery looks like CG.
This is quite an elaborate hoax.
I suspect that by Monday the headline will be something to the effect of “Hornady sues Vortex Optics for Trademark Infringement” (and a litany of other things). And that headline won’t be a joke.
I’m curious on how they were able to keep the image stable. The RPM on a bullet is way up there 150,000+.
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You are so right! This is the most compelling reason to believe that it’s not real.
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While I really appreciate a subtle or funny April Fools joke product release, when it’s just a 100% straight-faced fake, I feel like the writer has missed out on an opportunity to entertain rather than make his audience into the entertainment…
Yeah, just making electronics that can survive the blastoff is a big deal. Making a 20,000 fps camera that can do it is… well…
Exhibit A: http://www.rfcafe.com/miscellany/humor/ge-turbo-encabulator.pdf
With such hits as
“Included Qty. 6 NO-BLO fuses”
and
"Material: Amulite; Tremie-pipes are of Crapaloy – (tungsten cowhide)
Software could do that. Would take a powerful computer to do it fast - or so I suspect.
Among other holes here there’s RF & data rate problems here too; presuming they are using 802.11 to transmit back to your smartphone you can’t get high frame rate video like that at these ranges with a package that small 
Love to see some selfies from those bullets
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Software image stabilization could handle the spin it if it were good footage. The issue here would be the insanely fast shutter speed that would be required for capturing that footage; otherwise, the blur would make the images useless. If somebody were to shrink a good high speed camera down to the size of a bullet while still being sturdy enough to handle the initial shock, I’d be in awe. The processing power required for stabilization isn’t such an issue, as they could send it to a render farm for processing before returning it to your phone. The file sizes would eat up all of your phone’s data though.